Minus 417 Cosmetic Research Dead Sea LTD.
We are a privately-owned company that was established by the artist Moty Fridman in 2003. Moty founded -417, a global skincare brand, sold in more than 30 countries in Europe, Asia and North America . Moty’s modernist philosophy extends to beauty and beyond. As an artist, Moty’s continual passion for beauty and purity inspired him to create skincare products as the tools to help people become a master of their own art. -417‘s products are laid out in an order much like how an artist would paint, beginning with products to “prepare the canvas.”
We bring you immediate results that you can feel, see, touch and smell. We will awaken your senses through a full natural experience like you have never experienced before.
We have a worldwide presence in over 10,000 points of sale in over 30 countries. Long-term exclusive partners for offline and online exclusive solutions. -417 is distributed online, in pharmacies and perfumeries, and is a part of beauty boxes from around the world.
The use of natural and scientifically-proven ingredients in beauty care products continues to drive the brand’s contemporary and creative policy. All -417 products are paraben-free and mineral oil-free. We are also cruelty-free and never test our products on animals.
At -417, we believe in using clean, no-harm ingredients while delivering ingredient transparency. We utilize our collection of natural active ingredients and essential Dead Sea minerals that are used in the formation of our products.
Over 90% of our products are vegan and are suitable for use on sensitive skin. Our products are naturally and locally sourced, with pH-friendly levels and enriched vitamins.
We offer a complete range of advanced skincare solutions to suit all our customers needs
Channels: Online, perfumeries, pharmacies, duty-free
Exclusivity possible: yes
Launch timing: ready to go
Assortment of products:
Number of SKUs: 60
Hero products: 30
Average price: 45€ / $53
RRP Moisturizer: 55€ / $65
RRP Eye Cream: 68€ / $80
RRP Cleanser: 23€ / $27
Customer profile: women 25-54 traditional – premium- pragmatic.
Aharon Bart 12 P.O.B. 10197
Petah Tikva 49002, Israel