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We didn’t forget about you.

This dedicated collection tailored to the unique needs of male skin includes body soap, shampoo, shaving cream, after shave and moisturizing cream. -417’s skincare for men is based on the perfect combination of Dead Sea Minerals and natural active ingredients to provide the best moisturizing and anti-aging benefits, while offering the sweet uncommon sensations we’re known for.

Enjoy a fresh, clean and moisturized skin, every day.

A changing attitude

Skincare is not just for women. More men pay as much attention to moisturizers as they would their tie, watch, sunglasses or wallet. Great looking skin is the latest men's accessory which affirms masculinity and social new car.

However, men's skin is different:

• It is thicker: You need skincare products that can handle a thicker skin.
• It is sweatier & oilier: You need a non-greasy, non-sticky, non-shiny product.
• It is irritated by shaving: If you shave, you need a soothing formula that retains moisture.

So it is no surprise to us now that women's products are not suitable for treating men's skin, which is generally rougher, thicker and greasier than the fairer sex as well as aging more quickly, albeit later. At -417 we take the best from the Dead Sea and bring it to your skin. Powered by the regenerative properties of Dead Sea minerals, our products help your skin stay smoother and stronger for longer.

-417 men’s products are formulated with unique ingredients from Dead Sea minerals and offer a complete range of skincare for the face, body, and hair. -417 Dead Sea products for men were developed using a unique and innovative formula that concentrates the active minerals found in the Dead Sea (like magnesium, sodium, and potassium), and adds vitamins, essential oils, and plant extracts.

Rest assured, all our 417 men's products are non-greasy, non-sticky and non-shiny. They smell good too.