Clean Beauty

What are natural cosmetics and why are they important in the beauty world? Unlike conventional cosmetics, natural cosmetics are not tested on animals and are mostly biodegradable. In addition, they are composed of raw, natural and non-chemical ingredients. Some chemicals in conventional cosmetics attack the skin and can irritate it.

Preservatives contained in products have the function of increasing the shelf life of a product but can cause allergic reactions. Studies have been carried out and according to some researchers, chemicals such as parabens, triclosan, or phthalates cross the barrier of our skin and end up in our blood, thus exposing our bodies to extremely harmful pollution. As a result, natural cosmetics are favored to protect both our skin and the environment.

A natural cosmetic is a product that contains at least 95% of natural ingredients. By natural ingredient we mean active ingredients such as honey, vegetable oils, or fruits. Our skin is an organ that easily absorbs the substances that are applied to it. This is why it is important to know the positive attributes of natural cosmetics. Natural cosmetics provide real nutrients for the skin, which needs to be hydrated and nourished.

At -417, we believe in using clean, no-harm ingredients while delivering ingredient transparency. Clean Beauty helps us achieve this goal by delivering ingredient transparency, proving product efficacy and eco-ethical steps towards a more sustainable future. We utilize our collection of natural active ingredients and essential Dead Sea minerals that are used in the formation of our products.

Over 95% of our products are vegan and are suitable for use on sensitive skin. Our products are naturally and locally sourced, with pH-friendly levels and enriched vitamins. Our products don’t contain gluten, phthalate, sulphates or silicone. Our formulas are qualitative, naturally-sourced and safe.

To celebrate July, we are offering great savings on our best-selling Sensual Essence collection. Receive a FREE 40ml Intense Volumizing Mud Shampoo OR our 40ml Deep Nourishing Mineral Conditioner when you purchase TWO items from our Sensual Essence collection. With every purchase of THREE items from our Sensual Essence collection, receive a FREE 200ml Recovery Hair Mud Mask all month long on our website. Discover uncommon sensations by indulging your senses.

Our Sensual Essence collection includes shampoos, conditioner and hair mud masks for a full hair treatment. We, at -417 invite you to explore sensual textures, enjoy irresistible fragrances, see wishful, unexpected results and live the Dead Sea experience. We included a few of our favorite products from the collection below with some tips on how to get the best use out of our products!

Watch your hair come alive with our Replenishing Moisture Mineral Shampoo, with the moisture and sheen it’s needed all along with your new vegan precious Dead Sea mineral shampoo. It hydrates to a new level by helping to both moisturize and seal moisture in. To use, apply a sufficient amount of shampoo on wet hair, massage into a lather and rinse away thoroughly.

With our Deep Nourishing Mineral Conditioner, feel the sensation of a truly lightweight, silky smooth hair conditioner that allows your hair to be light, manageable and maintain its volume. Helps maintain proper hydration levels by both hydrating and retaining moisture throughout the day. To use, apply a sufficient amount of conditioner on wet hair and massage into a lather and rinse away thoroughly.

Feel a massive rejuvenation to your dry, dyed or damaged hair with our vegan Recovery Hair Mud Mask. Your hair will feel nourished & renewed. Rehydrate overly dry hair that’s been damaged by sun, dyes, hot drying and even neglect. To use, massage into clean, wet hair and let stand for 1 to 2 minutes, then rinse thoroughly with water.