The Story

Legendary skin care creation born out of our founder's passion for art, Utilizing the finest elements from mother nature, the Dead Sea, Awaken your senses with an exclusive beauty experience

We invite you to
explore sensual textures,
enjoy irresistible fragrances,
see wishful unexpected results
and live the dead sea experience
-417, Beauty you can sense.

Uncommon Sensations

When creating our -417 masterpiece, we consider it as a work of art full of emotions.

Just like seeing a painting for the first time, we aspire to bring you a unique beauty experience of uncommon sensations.

We start at the source, mother nature, bringing you the most embracing energy coming from the lowest place on earth, the Dead Sea, utilizing the finest natural elements of treatment, care and pure love.

Precious mud, crystal minerals and essential aromatic oils are selectively chosen and formulated with the most legendary ingredient of Nature, to wrap your body and mind with uncommon sensations.

"Your face is your canvas. Before makeup and other enhancers, beauty starts with your skincare."

Moty Fridman

Changing the Face of Beauty

Born in Israel, Moty Fridman is recognized in the art world as an accomplished and innovative sculptor. Though his art work has been around for years, Moty decided to enter another realm of beauty: skincare. In 2003, Moty founded -417, a global skincare brand sold in more than 15 countries including France, Switzerland, Russia, Denmark and Argentina. Moty‘s modernist philosophy extends to beauty and beyond. As an artist, Moty‘s continual passion for beauty and purity inspired him to create skincare products as the tools to help women become a master of their own art. -417‘s products are laid out in an order much like how an artist would paint, beginning with products to "prepare the canvas."

The best for your skin
And the planet:

Paraben free
Mineral oil free
Cruelty free

A unique origin

-417 is an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea. The company's name has been accepted as an international brand symbolizing the exact location below sea level of the Dead Seaat the time of the company's foundation. Moty collaborated with a team of chemists at the top research laboratories in Europe to develop products and treatments withformulas combining well-being and technology for a positive transformation effect on body and mind.

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Scientifically-proven, natural efficiency

Today, -417's complete and high performance product line provides a single source to exceed both the professional spa and the consumer's quest for findinga well-being and skin health. -417 draws on a rich and established past, but is consistently evolving for future growth and moving forward. The use of natural and scientifically-proven ingredients in beauty care products continues to drive the brand's contemporary and creative policy. All -417 products are paraben free and mineral oil free. We are also cruelty free and never test our products on animals.

The Precious Dead Sea Minerals are known for:

Inducing a relaxed feeling  AND Nourishing the skin

Activating the  circulatory system AND Easing rheumatic discomfort AND metabolic disorders

We combine well-being and technology for a positive transformation effect on body and mind

The lowest point on the Earth's surface

"Dead Sea" - this sea and the whole region on its shore is very much alive. The Dead Sea lies some 400 m below sea level at the lowest point on the earth's surface, and is a part of the Syrian - East Africa Rift Valley, flanked by the Judean Mountains to the west and the Moab mountains to the east.

The water of the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. 12 of these are found in no other sea or ocean and some are recognized for imparting a relaxed feeling, nourishing the skin, activating the circulatory system and for easing rheumatic discomfort and metabolic disorders.

The Dead Sea is the largest natural Spa in the world Andv the lowest point on earth, situated 417 meters (1,373 ft.) below Sea Level.