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About the Founder

Moty Fridman, Changing the Face of Beauty

“Your face is your canvas. Before makeup and other enhancers, beauty starts with your skincare.”

~Moty Fridman

Born in Israel, Moty Fridman is recognized in the art world as an accomplished and innovative sculptor. Though his artwork has been around for years, Moty decided to enter another realm of beauty: skincare. In 2003, Moty founded -417, a global skincare brand sold in more than 15 countries including France, Switzerland, Russia, Denmark and Argentina. Moty’s modernist philosophy extends to beauty and beyond. As an artist, Moty’s continual passion for beauty and purity inspired him to create skincare products as the tools to help women become a master of their own art. -417’s products are laid out in an order much like how an artist would paint, beginning with products to “prepare the canvas.”


-417 is an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea. The company’s name has been accepted as an international brand symbolizing the exact location below sea level of the Dead Sea at the time of the company’s foundation. Moty collaborated with a team of chemists at the top research laboratories in Europe to develop products and treatments with formulas combining well-being and technology for a positive transformation effect on body and mind. The use of natural and scientifically-proven ingredients in beauty care products continues to drive the brand’s contemporary and creative policy.



-417 is a High Ended Cosmetic brand offering collections of exclusive skin care products based on natural active ingredients together with moisture-balancing precious and legendary minerals from the lowest place in the world, the Dead Sea, 417 meters below Sea Level.

-417 products are designed to improve the skin’s appearance, delivering significant efficacy and high safety to consumers. -417 mission is also to make people feel better about themselves and feel beautiful, bringing them happiness.

-417 is managed and expanded by an international team of professionals with high ended experience in cosmetics and beauty care products.

-417 range is designed for all skin types, including sensitive skins.

                                Not tested on animals, Paraben free, Mineral Oil free. Mainly all products are vegan.

The Philosophy

Moty Fridman, Founder & CEO

Passion for Beauty & Art

“As a sculptor, I’ve studied faces all my life. This discipline has shown me

the strong relationship between feeling beautiful and happiness.

When a person feels beautiful, the world is a joyful place.

I am also the developer of products that make women & men look beautiful,

collaborating with an international team of skin care experts. These scientists

know that the minerals of the Dead Sea are the keys to lasting beauty.

Our -417 Immediate Results collection contain the ancient mineral ingredients

that will give you a long life of beauty and happiness.

It is my Mission, my Passion, to give you the very best.

Thank you for being our customer!”


The Story

In -417 we race for improvement and put all our heart in everything we do.

We bring you immediate results that you can feel, see, touch and smell.

We will awake your senses through a full natural experience like you never had before.

-417, Beauty you can sense

When using -417, you will:

SEE Immediate Results

TOUCH Unique Textures

SMELL Extraordinary Fragrances

LISTEN to Yourself and to the planet’s sources

We invite you to sense the difference!


The Dead Sea & Its Unique Benefits

      "Dead Sea" - this sea and the whole region on its shore is very much alive. The Dead Sea lies some 400 m below sea level at the lowest point on the earth's surface, and is a part of the Syrian - East Africa Rift Valley, flanked by the Judean Mountains to the west and the Moab mountains to the east. The water of the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. 12 of these are found in no other sea or ocean and some are recognized for imparting a relaxed feeling, nourishing the skin, activating the circulatory system and for easing rheumatic discomfort and metabolic disorders. Comparison between the chemical composition of the Dead Sea to other lakes and oceans show that the salt's concentration in the Dead Sea is 31.5%. Having no outlet, the Dead Sea is a "terminal lake" which loses huge amounts of water by evaporation into the hot dry air. This results in high concentrations of salts and minerals in a unique composition that is particularly rich in chloride salts of magnesium, sodium, potassium, calcium, bromine and various others. The Dead Sea brine's chemical composition reflects erosion, as well as the recycling of older deposits. Leaching of minerals from the geological strata also contributes to the Dead Sea brine and to a number of thermomineral springs along its shores. In addition, alluvial deposits form the much valued Dead Sea mineral mud, also known as Dead Sea therapeutic black mud.


The Dead Sea is the largest natural Spa in the world & the lowest point on earth, situated 417 meters (1,373 ft.) below Sea Level. The Dead Sea is one of the most unique healing SPA resources: it contains 10 times more Salts & Minerals than any other Sea or Ocean in the world. These rich, unique minerals and mud bring natural health and beauty benefits for people, worldwide.

The Precious Dead Sea Minerals are known for:

Inducing a relaxed feeling & Nourishing the skin

Activating the circulatory system & Easing rheumatic discomfort & metabolic disorders

The Precious Mineral Complex

The core of -417 is PRECIOUS MINERAL COMPLEX, a groundbreaking combination of Essential Dead Sea Minerals from the lowest place on earth, the Dead Sea, -417 meters below Sea Level & High concentration of natural active ingredients (Vitamins & Plants).

PRECIOUS MINERAL COMPLEX: Combination of Essential Dead Sea Minerals & High concentration of natural active ingredients (Energizing Vitamins & Unique Plant Extracts):

Maintains normal skin hydration level

Enhances skin’s natural ability to retain water

Provides and promotes natural moisture

Strengthens the natural protection of the skin

Provides the optimum nourishment - for all skin types

Ensures skin regeneration by assisting the renewal of skin cells

Prevents signs of aging

Improves skin texture as well as hair & scalp conditions


The Dead Sea Mud

The rich natural mud of the Dead Sea, formed over thousands of years, brings outstanding benefits for a healthy looking skin:


Firming, toning and tightening

Helping the skin renewal and cells regeneration


Activating the circulatory systems and oxygenating the skin

Exfoliating and drawing toxins

It has been scientifically proven to repair dry or unbalanced skin as well as skin with any type of inflammatory conditions.


Our contribution

As our philosophy is based on the senses, we decided to support and to be helpful to an organization taking care of blind and visually-impaired children

-417 is proud to support Eliya.

Eliya is the principal organization in Israel providing full-week specialist programs to meet the needs of preschool blind and visually-impaired children, and is now considered a leading center of its kind in the world.    

Guiding Principles

To prepare blind children for integration into mainstream kindergartens and future schooling.

To prepare blind, multi-challenged children for the care facility most appropriate to their needs upon leaving Eliya.

To strengthen the family unit – the essential support system for the blind child – through individual and group counseling with a specialist therapist